The Last Message

Following the Grand Prix-winning "The Last Photo" campaign from Cannes Lions 2023, ITV and CALM are collaborating for the second time, again on a mental health awareness project. The campaign displays the last messages sent by the loved ones of individuals who decided to end their lives by suicide. 

The goal is to foster a deeper understanding of the devastating effects of suicide and to encourage those who are struggling to seek support before it's too late. At the same time, we are urging individuals who notice any concerning behavior in someone to take immediate action. This emotional and powerful approach aims to break the stigma around discussing mental health and to remind everyone that they are not alone in their struggles.